Prototype, MVP, pilot & release stages · Core
Launch
Also called: product launch
ELI5
The product or feature is introduced to the market.
Used in conversation
“Launch is a moment; adoption is the longer job.”
Definition
The coordinated introduction of a product, feature or offer to a market or audience.
Here “Launch” means: The coordinated introduction of a product, feature or offer to a market or audience.
Pitch context
You will see “Launch” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches prototype, mvp, pilot & release stages.
Why it matters: It helps a reader interpret prototype, mvp, pilot & release stages without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
- National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16