Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Leakage

Also called: funnel drop-off

ELI5

Loss of people or value between stages of a funnel or process.

Used in conversation

“Compare leakage with the baseline cohort before calling it growth.”

Pitch context

You will see “Leakage” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.