Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Working

Like-for-like growth

Also called: comparable growth

ELI5

Growth comparing a consistent set of operations, locations or products under stated inclusion rules.

Used in conversation

“Compare like-for-like growth with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Like-for-like growth” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.