Business Pitch Dictionary by pitch.dog
Pricing & commercial packaging · Core

List price

Also called: sticker price

ELI5

The published or standard price before negotiated discounts or adjustments.

Used in conversation

“The pricing slide needs to separate list price from the commercial assumptions around it.”

Pitch context

You will see “List price” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.