Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Logo retention

Also called: account retention

ELI5

The proportion of customer accounts retained, regardless of revenue size.

Used in conversation

“How are we defining logo retention in this deck?”

Pitch context

You will see “Logo retention” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.