Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Working

Logo

Also called: customer logo

ELI5

One customer company counted as a name or account.

Used in conversation

“Logo growth is strong, but average contract value is falling.”

Definition

Informal sales and investor shorthand for a customer organisation counted once regardless of users or revenue.

Here “Logo” means: Informal sales and investor shorthand for a customer organisation counted once regardless of users or revenue.

Pitch context

You will see “Logo” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.