Business Pitch Dictionary by pitch.dog
Digital marketing metrics · Working

Macro-conversion

Also called: primary conversion

ELI5

The principal conversion outcome, such as purchase or qualified enquiry.

Used in conversation

“Compare macro-conversion with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Macro-conversion” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.