Business Pitch Dictionary by pitch.dog
Market sizing & growth · Core

Market forecast

Also called: industry forecast

ELI5

A prediction of how a market may change.

Used in conversation

“Use multiple market forecasts rather than one vendor's headline.”

Definition

An estimate of future market size, growth or composition.

Here “Market forecast” means: An estimate of future market size, growth or composition.

Pitch context

You will see “Market forecast” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.