Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Core

Market penetration

Also called: penetration strategy

ELI5

Sell more of what already exists to current markets.

Used in conversation

“The plan prioritises market penetration before expansion.”

Definition

Growth by selling more existing products to existing markets.

Here “Market penetration” means: Growth by selling more existing products to existing markets.

Pitch context

You will see “Market penetration” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Market penetrationThe same visible label “Market penetration” names different concepts.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.