Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Core

Market segmentation

Also called: segmentation

ELI5

Split a market into useful customer groups.

Used in conversation

“The market segmentation needs variables that change the offer or channel.”

Definition

The process of dividing a market into meaningful groups for analysis or action.

Here “Market segmentation” means: The process of dividing a market into meaningful groups for analysis or action.

Pitch context

You will see “Market segmentation” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • SegmentationThe search label “Market segmentation” can route to both entries.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.