Business Pitch Dictionary by pitch.dog
Market sizing & growth · Core

Market share

Also called: share

ELI5

The company's portion of the market.

Used in conversation

“State whether market share is based on revenue or units.”

Definition

A company's sales, users or volume as a percentage of the defined total market.

Here “Market share” means: A company's sales, users or volume as a percentage of the defined total market.

Pitch context

You will see “Market share” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • ShareThe search label “share” can route to both entries.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.