Business deck sections · Core
Market slide
Also called: market opportunity slide
ELI5
The slide that explains who might buy and how large the market is.
Used in conversation
“The market slide should state the method behind the numbers.”
Definition
A slide defining the target market, its size, growth and relevant segmentation.
Here “Market slide” means: A slide defining the target market, its size, growth and relevant segmentation.
Pitch context
You will see “Market slide” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck sections.
Why it matters: It helps a reader interpret business deck sections without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16