Business Pitch Dictionary by pitch.dog
Markets, industries & categories · Core

Market

Also called: commercial market

ELI5

The people or organisations who may buy and sell a kind of thing.

Used in conversation

“Define the market around customer behaviour, not the product label alone.”

Definition

A group of buyers and sellers connected by a need, offer or type of exchange.

Here “Market” means: A group of buyers and sellers connected by a need, offer or type of exchange.

Pitch context

You will see “Market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.

Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • IndustryA market is organised around buyers, needs and exchange; an industry groups producers or activities supplying related outputs.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.