Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Marketing calendar

Also called: campaign calendar

ELI5

A schedule of campaigns, content, launches and key dates.

Used in conversation

“Attach the latest marketing calendar to the decision pack before the meeting.”

Pitch context

You will see “Marketing calendar” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.