Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Marketing compliance

Also called: advertising compliance

ELI5

Processes ensuring marketing follows applicable law, regulation, platform rules and internal policy.

Used in conversation

“The team needs one controlled copy of marketing compliance, with an owner and date.”

Pitch context

You will see “Marketing compliance” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.