Marketing strategy & planning · Core
Marketing funnel
Also called: demand funnel, conversion funnel
ELI5
A model showing how an audience narrows from awareness toward action.
Used in conversation
“Can we trace marketing funnel back to a decision the team can act on?”
Pitch context
You will see “Marketing funnel” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.
Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 7
Direct term-level sources and supporting source families.
- U.S. Small Business Administration — Write your business planDirect source · primary · checked 2026-08-16
- American Marketing Association — Definitions of Marketing and BrandDirect source · institutional · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16
- U.S. Federal Trade Commission — Advertising and Marketing GuidanceSupporting source family · primary · checked 2026-08-16
- Google Analytics Help — Google Analytics dimensions and metricsSupporting source family · primary · checked 2026-08-16
- Google Ads Help — Google Ads metrics and reportingSupporting source family · primary · checked 2026-08-16
- Interactive Advertising Bureau — Measurement guidelines and standardsSupporting source family · institutional · checked 2026-08-16