Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Marketing objective

Also called: marketing goal

ELI5

A specific outcome marketing activity is intended to achieve.

Used in conversation

“Which audience, channel and period does marketing objective cover?”

Pitch context

You will see “Marketing objective” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.