Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Marketing plan

Also called: marketing action plan

ELI5

A plan translating marketing strategy into objectives, actions, channels, budgets and measures.

Used in conversation

“Which audience, channel and period does marketing plan cover?”

Pitch context

You will see “Marketing plan” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.