Go-to-market models & channels · Core
Marketplace distribution
Also called: marketplace channel
ELI5
Reaching customers through a platform that aggregates sellers, products or services.
Used in conversation
“The team needs one controlled copy of marketplace distribution, with an owner and date.”
Pitch context
You will see “Marketplace distribution” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.
Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16