Business Pitch Dictionary by pitch.dog
Cloud, data & platform systems · Working

Master data

Also called: reference master data

ELI5

Important shared records used across systems.

Used in conversation

“The CRM is not yet the master data source for accounts.”

Definition

Core shared data about entities such as customers, products, suppliers or employees.

Here “Master data” means: Core shared data about entities such as customers, products, suppliers or employees.

Pitch context

You will see “Master data” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches cloud, data & platform systems.

Why it matters: It helps a reader interpret cloud, data & platform systems without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Direct term-level sources and supporting source families.