Channels, media & distribution · Core
Media plan
Also called: channel plan
ELI5
A plan specifying audiences, channels, formats, timing, spend and expected delivery.
Used in conversation
“The report should separate the effect of media plan from correlation.”
Pitch context
You will see “Media plan” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.
Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.
Caution
Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.
Sources & evidence · 5
Direct term-level sources and supporting source families.
- Interactive Advertising Bureau — Measurement guidelines and standardsDirect source · institutional · checked 2026-08-16
- U.S. Federal Trade Commission — Advertising and Marketing GuidanceDirect source · primary · checked 2026-08-16
- American Marketing Association — Definitions of Marketing and BrandSupporting source family · institutional · checked 2026-08-16
- Google Analytics Help — Google Analytics dimensions and metricsSupporting source family · primary · checked 2026-08-16
- Google Ads Help — Google Ads metrics and reportingSupporting source family · primary · checked 2026-08-16