Business Pitch Dictionary by pitch.dog
Messaging, proposition & voice · Core

Messaging strategy

Also called: message strategy

ELI5

The plan for what an organisation should say, to whom and in what order.

Used in conversation

“What evidence makes messaging strategy believable?”

Pitch context

You will see “Messaging strategy” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.