Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Misleading omission

Also called: omission

ELI5

Leaving out important information so that a communication creates a misleading impression.

Used in conversation

“Do not describe misleading omission as agreed until the operative document says so.”

Pitch context

You will see “Misleading omission” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.