Business deck sections · Working
Moat slide
Also called: defensibility slide
ELI5
The slide that explains why the advantage can last.
Used in conversation
“Do not call brand awareness a moat without evidence.”
Definition
A slide explaining what makes an advantage difficult for competitors to copy or overcome.
Here “Moat slide” means: A slide explaining what makes an advantage difficult for competitors to copy or overcome.
Pitch context
You will see “Moat slide” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck sections.
Why it matters: It helps a reader interpret business deck sections without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16