Business Pitch Dictionary by pitch.dog
Requirements, stories & service design · Core

Mock-up

Also called: mockup

ELI5

A picture of the proposed design.

Used in conversation

“The mock-up communicates appearance but not interaction.”

Definition

A static representation showing how a product or interface may look.

Here “Mock-up” means: A static representation showing how a product or interface may look.

Pitch context

You will see “Mock-up” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches requirements, stories & service design.

Why it matters: It helps a reader interpret requirements, stories & service design without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.