Fundraising process & investor pipeline · Core

Momentum

Also called: deal momentum

ELI5

The round appears to be moving and attracting interest.

Used in conversation

“Fundraising momentum is useful only if it converts to commitments.”

Definition

Observable progress in a fundraising process, such as strong meetings, commitments or competitive interest.

Here “Momentum” means: Observable progress in a fundraising process, such as strong meetings, commitments or competitive interest.

Pitch context

You will see “Momentum” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches fundraising process & investor pipeline.

Why it matters: In fundraising process & investor pipeline, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 6

Direct term-level sources and supporting source families.