Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Core

Monthly recurring revenue

Also called: MRR

ELI5

Normalised recurring contract revenue expected for one month under a stated method.

Used in conversation

“Counsel wants monthly recurring revenue clarified before anyone signs.”

Pitch context

You will see “Monthly recurring revenue” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Annual recurring revenueARR expresses recurring revenue on an annualised basis; MRR expresses it monthly. Company definitions must be stated.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.