Business Pitch Dictionary by pitch.dog
Sales process & qualification · Core

Mutual action plan

Also called: MAP

ELI5

A jointly maintained plan of steps, owners and dates required to reach a buying or implementation outcome.

Used in conversation

“Sales needs one agreed definition of mutual action plan before the forecast review.”

Pitch context

You will see “Mutual action plan” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.