Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Native advertising

Also called: sponsored native, native ad

ELI5

Paid communication designed to resemble surrounding editorial or platform content.

Used in conversation

“Can we circulate native advertising with the assumptions and open questions marked?”

Pitch context

You will see “Native advertising” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.