Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Need

Also called: customer need

ELI5

Something a customer genuinely requires or values.

Used in conversation

“Validate the need before designing the solution.”

Definition

A condition, outcome or requirement important to a customer or stakeholder.

Here “Need” means: A condition, outcome or requirement important to a customer or stakeholder.

Pitch context

You will see “Need” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.