Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Net revenue retention

Also called: NRR, net dollar retention

ELI5

Starting recurring revenue retained after churn, contraction and expansion from the same cohort.

Used in conversation

“The number is useful only if everyone calculates net revenue retention the same way.”

Pitch context

You will see “Net revenue retention” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Gross revenue retentionGross retention excludes expansion; net retention includes expansion and contraction within the defined customer base.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.