Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Network effect

Also called: network effects, demand-side scale

ELI5

Increased value of a product or network as participation grows.

Used in conversation

“Compare network effect with the baseline cohort before calling it growth.”

Pitch context

You will see “Network effect” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 10

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.