Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

New ARR

Also called: new-logo ARR

ELI5

Annual recurring revenue from newly acquired customers in a period.

Used in conversation

“How are we defining new ARR in this deck?”

Pitch context

You will see “New ARR” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.