Business Pitch Dictionary by pitch.dog
Competition, differentiation & moats · Core

New entrant

Also called: entrant

ELI5

A new competitor arriving in the market.

Used in conversation

“The new entrant is buying share through low prices.”

Definition

A company newly entering a market.

Here “New entrant” means: A company newly entering a market.

Pitch context

You will see “New entrant” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches competition, differentiation & moats.

Why it matters: It helps a reader interpret competition, differentiation & moats without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.