Sales process & qualification · Core

Next step

Also called: next action

ELI5

The specific agreed action that advances the opportunity.

Used in conversation

“The account plan should show how next step affects the next step.”

Pitch context

You will see “Next step” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.