Business Pitch Dictionary by pitch.dog
Markets, industries & categories · Core

Niche

Also called: niche market

ELI5

A small, specific part of a market.

Used in conversation

“The niche is small but willing to pay for specialist depth.”

Definition

A narrowly defined segment with distinctive needs or conditions.

Here “Niche” means: A narrowly defined segment with distinctive needs or conditions.

Pitch context

You will see “Niche” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.

Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.