Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

No decision

Also called: status quo loss

ELI5

An opportunity that ends because the buyer takes no action rather than choosing a competitor.

Used in conversation

“Sales needs one agreed definition of no decision before the forecast review.”

Pitch context

You will see “No decision” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.