Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Core

Non-recurring revenue

Also called: one-time revenue

ELI5

Revenue arising from one-off, project, setup or other non-repeating activity.

Used in conversation

“Compare non-recurring revenue with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Non-recurring revenue” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.