Business Pitch Dictionary by pitch.dog
Purpose, goals & strategic direction · Working

North star

Also called: guiding star

ELI5

One guiding idea or measure that keeps people moving in the same direction.

Used in conversation

“The north star should not replace a full strategy.”

Definition

Informal term for a guiding purpose, outcome or measure used to align decisions.

Here “North star” means: Informal term for a guiding purpose, outcome or measure used to align decisions.

Pitch context

You will see “North star” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches purpose, goals & strategic direction.

Why it matters: It helps a reader interpret purpose, goals & strategic direction without confusing the measure, decision, role or evidence being discussed.

Connected terms

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.