Business Pitch Dictionary by pitch.dog
Decision narrative & persuasion · Core

Option

Also called: alternative

ELI5

One possible choice.

Used in conversation

“Compare each option against the same criteria.”

Definition

One of several possible courses of action considered in a decision.

Here “Option” means: One of several possible courses of action considered in a decision.

Pitch context

You will see “Option” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.