Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Working

Order intake

Also called: orders received

ELI5

Value of new customer orders received during a period.

Used in conversation

“How are we defining order intake in this deck?”

Pitch context

You will see “Order intake” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.