Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Organic growth

Also called: unpaid growth

ELI5

Growth not directly attributed to paid acquisition or acquired businesses under a stated definition.

Used in conversation

“Can we separate sustainable movement in organic growth from a one-off campaign effect?”

Pitch context

You will see “Organic growth” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Organic growthThe same visible label “Organic growth” names different concepts.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.