Business Pitch Dictionary by pitch.dog
Messaging, proposition & voice · Core

Origin story

Also called: founding story

ELI5

A narrative about how a brand, company or product began.

Used in conversation

“Can we make origin story specific enough that another team could use it correctly?”

Pitch context

You will see “Origin story” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Founder storyThe search label “origin story” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.