Business Pitch Dictionary by pitch.dog
Go-to-market models & channels · Working

Original equipment manufacturer

Also called: OEM

ELI5

A company whose product or component is incorporated into another company's branded offering.

Used in conversation

“The go-to-market plan needs to explain how original equipment manufacturer turns into repeatable demand.”

Pitch context

You will see “Original equipment manufacturer” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.

Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.