Business Pitch Dictionary by pitch.dog
Purpose, goals & strategic direction · Core

Outcome

Also called: intended outcome, programme outcome

ELI5

What changes because the work happened.

Used in conversation

“Measure the outcome, not only the number of workshops delivered.”

Definition

The change or result produced by activities and outputs.

Here “Outcome” means: The change or result produced by activities and outputs.

Pitch context

You will see “Outcome” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches purpose, goals & strategic direction.

Why it matters: In purpose, goals & strategic direction, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • OutputAn output is what an activity directly produces; an outcome is the change that follows for people, behaviour or conditions.
  • ImpactAn outcome is a nearer-term change; impact is a broader or longer-term effect, with causal claims requiring evidence.
Sources & evidence · 10

Direct term-level sources and supporting source families.