Business Pitch Dictionary by pitch.dog
Channels, media & distribution · Core

Paid media

Also called: paid channel

ELI5

Placement or distribution purchased from a media owner or platform.

Used in conversation

“Which audience, channel and period does paid media cover?”

Pitch context

You will see “Paid media” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.