Business Pitch Dictionary by pitch.dog
Channels, media & distribution · Core

Paid social

Also called: social ads

ELI5

Purchased advertising on social platforms.

Used in conversation

“Which audience, channel and period does paid social cover?”

Pitch context

You will see “Paid social” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.