Business & revenue models · Core
Pay-per-use
Also called: pay as you go, PAYG
ELI5
Customers pay each time they use something.
Used in conversation
“Pay-per-use can lower adoption friction but create volatile revenue.”
Definition
A pricing model charging separately for each use, event or unit consumed.
Here “Pay-per-use” means: A pricing model charging separately for each use, event or unit consumed.
Pitch context
You will see “Pay-per-use” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.
Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 5
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16