Business Pitch Dictionary by pitch.dog
Capacity, flow & constraints · Core

Peak demand

Also called: demand peak

ELI5

The highest expected or observed demand over a defined period.

Used in conversation

“Keep peak demand on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Peak demand” in operating plans, procurement packs, supplier reviews and supply-chain reports when the discussion reaches capacity, flow & constraints.

Why it matters: In capacity, flow & constraints, the definition can change ownership, capacity, process, cost or safety decisions.

Sources & evidence · 3

Direct term-level sources and supporting source families.