Business Pitch Dictionary by pitch.dog
Pricing & commercial packaging · Working

Penetration pricing

Also called: entry pricing

ELI5

Using a relatively low initial price to gain adoption or market share.

Used in conversation

“How are we defining penetration pricing in this deck?”

Pitch context

You will see “Penetration pricing” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.